Uniting
Commercial Strategy
with
Engineering Excellence.
Experience
15+ Years
Organizational Scale
120+ FTE Leadership
Building and retaining high-performance engineering units. Developing T-shaped talent and ensuring psychological safety at scale.
Strategic Control
P&L & Tech Vision
Navigating uncertainty by aligning commercial targets with scalable, value-driven software architectures.
Track Record
Global Impact
From modernizing Foot Locker’s global stack (~40% revenue growth) to driving enterprise innovation today.
Latest Insights
Thoughts on leadership, technology, and commerce.
Agent-Driven Engineering: AI Is Not Just Changing How We Code. It Is Changing How We Run Engineering.
For the last decade, the operating model of software engineering was relatively predictable. When organizations needed more output, they hired more developers, created additional squads, and optimized their agile delivery processes.
Leading When the Map is Gone: The Principles of Crisis Leadership
There is a famous distinction in Silicon Valley between "Peacetime" and "Wartime" leadership. In Peacetime, the company has a large advantage. The focus is on creativity, long-term expansion, and consensus building. In Wartime, the company faces an existential threat—be it a recession, a massive market shift, or a restructuring.
Agentic Commerce: When Your Customer is No Longer Human
For the last two decades, Retail leaders have obsessed over the "Human Interface." We spent millions on high-resolution photography, emotional storytelling, and "add-to-cart" psychology. We engineered elaborate filtering systems and complex faceted search logic just to help the human brain process thousands of SKUs without getting overwhelmed.